With Phases I and II in place, your web site will be enjoying not only increased traffic levels, but increased quality in the types of leads you get from the web. Traffic will be arriving at your web site in a steady stream.

In Phase III, we “widen the highway” and provide additional ways for traffic to be directed to your web site. There are two basic ways that we achieve this.

The first technique is the use of affiliate programs. An affiliate program basically provides an incentive for another web site to promote your products or services. This technique allows you to leverage the web presence of other web sites to increase your own sales.

A second technique is the use of doorway pages, also known as jump pages. Doorway pages provide an alternative entry point for your web site. A doorway page is keyword optimized to emphasize just a single product or service offered by your company. This allows the page to achieve better placement in search engine listings. Doorway pages have gotten a bad reputation because of the way they’ve been abused, but there are still effective ways to use doorway pages to increase web site traffic.