The first phase of our web marketing strategy focuses on inexpensive techniques which begin driving traffic to your web site and which lay the foundation for the techniques of Phases II and III.

The first step of Phase I is to perform a keyword and competitive analysis. This analysis determines which words or phrases best describe your business and are most likely to be used by prospective customers when searching for your business on the Internet. Additionally, the analysis compares your web presence to that of your competitors to determine the best way for you to compete on the Internet.

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Once the analysis is done, we optimize the web pages in your web site with respect to the keywords identified in the analysis. This optimization causes search engines to index your web site by those keywords.

Next, we register your web site with the handful of genuinely important search engines. Beware of companies that offer to register you with hundreds of search engines.

We also work to increase your web site’s link count. Link count is the number of web sites that have links to your web site. Most major search engines use this number to decide which web sites to list first in search results.

Finally, we design a no cost, low risk offer that your web visitors can sign up for on your web site. This is a critical part of Phase I and is perhaps the most overlooked piece of an effective web marketing plan. You invested a lot of money in creating and promoting your web site. It is vitally important that you do everything you can to gather contact information from every visitor to your web site.